Chief Experience and Brand Officer
Chief Experience and Brand Officer
Contract Type:
Permanent
Location:
Industry:
Contact Name:
Gemma Ledbury
Contact Email:
gemmaledbury@attunedtalent.com.au
Contact Phone:
Date Published:
16-Oct-2025
At a time of transformation and renewal, the RBWH Foundation is strengthening its foundations for the future, reimagining how it connects with donors, partners, patients, and the community to deliver even greater impact. Central to this journey is the appointment of a Chief Experience and Brand Officer, a pivotal leadership role that will help shape and deliver the Foundation’s new operating model, strengthening brand presence, deepening donor engagement, and rebuilding capability during a period of growth and change.
Reporting to the Chief Executive Officer and working closely with the Executive Leadership Team, the Chief Experience and Brand Officer will lead a talented and passionate team to create a contemporary, cohesive, and authentic brand experience across every touchpoint. The role will champion innovation in communications, marketing, and digital engagement, ensuring the Foundation’s unique purpose and stories are shared in ways that inspire action, trust, and long-term loyalty.
This is an opportunity to bring creativity and strategic discipline together, aligning brand, reputation, and experience around a shared vision for impact. The successful candidate will be a modern brand and marketing leader who combines strategic insight with executional excellence, has a deep understanding of stakeholder engagement, and brings a track record of elevating organisational presence through data-driven and emotionally resonant storytelling.
We’re seeking an energetic and forward-thinking leader who thrives on creativity, collaboration, and purpose. You’ll bring fresh ideas, a strong strategic mindset, and the ability to translate vision into momentum. With a natural ability to inspire and empower others, you’ll contribute to a high-performing, values-driven culture and ensure the brand continues to evolve with authenticity and impact.
If you’re inspired by the opportunity to lead a brand that connects generosity with world-class healthcare, and to play a leadership role in the transformation of one of Queensland’s most respected foundations, please reach out for an information pack.
Contact Gemma Ledbury – gemmaledbury@attunedtalent.com.au